DO JUST 1 THING (Copy)
Earth Day 50 is here. We’re channeling the excitement of a landmark anniversary into real positive impact in 2020.
Do just 1 thing.*
Be a climate communicator. Studies show that the most effective messengers on most topics are people’s friends, family, coworkers, and acquaintances. People are vastly more likely to care about an issue if they hear people from their own community talking about it and far more likely to act if they are invited to do so by people from their own community.
*About the Do Just 1 Thing campaign: As an environmental non-profit, we are asked over and over “What can I do to make a positive impact?” But people are overwhelmed not only by the environmental challenges we face but also by long lists of possible sustainability solutions. So we break it down and say “do just one thing” right now to make a positive impact in a matter of minutes. Then each season we will provide you another thing. But we won’t overwhelm you with so many things at once that you don’t know where to start. So start with one thing. And help us build a more sustainable future one thing at at time.
DO
JUST
1
THING.
Be a climate communicator by calling for climate action. Post on social media so that your friends, family, and acquaintances know this is an issue you care about. Tag public officials, local businesses and corporations whose products or services you use, and community leaders. We’ve provided some sample language and a graphic below that emphasize that most people want to see action on climate change (studies show this message is the most likely to influence people’s beliefs and action!), but make it your own by either using your own photos or writing something of your own.
SAMPLE SOCIAL POST:
7 out of 10 people want real action on climate change. It’s not just a matter of climate, we have to act for [FILL IN THE BLANK*]. Now is the time. #ClimateAction #DoJust1Thing
*Fill in the blank with the issue you care most about such as justice, security, health, equality, survival, economics, etc.
SAMPLE SOCIAL GRAPHIC:
Click on the graphic here to post on social along with the caption above.
TAGS:
Tag your community leaders, public officials, schools, local businesses, big corporations, and anyone else you want to hear your climate message! And tag us @earthdayinitiative so we can amplify your message.
It’s Earth Day 50! Join us by taking real and impactful action in your own community and office. Gather your colleagues, friends, or family and run through a checklist of things you can do. Free to download!
WANT TO MAKE A BIG MOVE?
Do you have a company, non-profit, or government agency that wants to make a big sustainable impact? We’re inviting organizations of all shapes and sizes to make a commitment to “do just one thing” to make a difference. Switch over to renewable energy, make your office more energy efficient, or implement a waste diversion program. Tell us what you want to do at info@earthdayny.org.
Special thanks to the Earth Day 50th Anniversary Countdown Art Installation and Action Center’s supporters, Oak Hill,
Tracy Stein & Marco Masotti, Douglas Durst, Pamela Lippe, and Lou Riccio.
In partnership with the PowerMarket, CleanChoice Energy and Arcadia Power.